Category: project

How to improve conversion rates

How to improve conversion rates

I watched Kevin Hale's presentation [1] "how to improve conversion rates" (with your UI) and liked his get-to-the-point style. I highly recommend watching the video and am summarizing the content here. I omitted a few parts of Hale's talk (eg. knowledge point and one push button) which, while encyclopedic and interesting, imho didn't advance the … Continue reading How to improve conversion rates

The Accordionist and the value of specifications

On those rare occasions when I arrive home at a God-fearing time, there is, sometimes, a Bulgarian Accordionist sitting in the neighbourhood playing familiar tunes. It's not the action-laden showmanship that compels one to stop and gaze at the spectacle nor the stereotypical French sailor (the kind I never have met in France) easily recognisable … Continue reading The Accordionist and the value of specifications