Goodhart’s law

Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes. Goodhart's law (source Wikipedia) Or, in other words, once you tell people "improve that KPI or else", that KPI will be abused to the point of becoming useless: the KPI will improve, but the overall quality/speed/cost (pick a … Continue reading Goodhart’s law

How to improve conversion rates

I watched Kevin Hale's presentation [1] "how to improve conversion rates" (with your UI) and liked his get-to-the-point style. I highly recommend watching the video and am summarizing the content here. I omitted a few parts of Hale's talk (eg. knowledge point and one push button) which, while encyclopedic and interesting, imho didn't advance the … Continue reading How to improve conversion rates