Tag: project management

How to improve conversion rates

How to improve conversion rates

I watched Kevin Hale's presentation [1] "how to improve conversion rates" (with your UI) and liked his get-to-the-point style. I highly recommend watching the video and am summarizing the content here. I omitted a few parts of Hale's talk (eg. knowledge point and one push button) which, while encyclopedic and interesting, imho didn't advance the … Continue reading How to improve conversion rates

Tests are not just about testing

Tests are not just about testing

Tests in the context of software development have a surprisingly broad field of uses which exceeds "just" testing. Those further uses paint a more colourful picture of tests than just regression keepers. Tests as a component runtime: a test is the workbench on which the component is developed. Instead of constantly restarting an application server … Continue reading Tests are not just about testing